Positioning for specialist brands
We define brands for their next stage of growth.
And then build the tools for decision-making: the briefs, guardrails and tracking measures that guide both its long-term direction and the everyday decisions made inside the business.
What you get when you work with us
Segmentation of your audience, analysis of your competitors, and research into what draws people to a brand in your category and what holds them back.
We call this the Marmot Method.
A positioning built on evidence
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The tools to use it
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Briefs , guardrails and decision tools for the people building your brand.
A way to tell if it's working
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The metrics, feedback and response that show whether the positioning is working.
A microsite
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All of it in one place your team can open and use, instead of a file someone has to dig out.
We build it with your team, hand it over, and you call us back to review and advise.
Chief Marmot
Ryan Hausberger founded Three Marmot after more than a decade in brand building across three continents, spanning multiple categories. He specialises in technical products and specialist audiences.
He has developed the positioning of PokerStars, the world's largest poker brand, across multiple markets, and other clients include Typeform, Proton and Arizona State University's Global Institute of Sustainability.
He writes Plain Sight, a field guide to brand strategy.
Call us if you are...
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Call us if you are... *
…a founder or marketer at a specialist brand, an agency leader, work in-house or are on an insight team.
or pondering these thoughts:
“Am I selling the right thing to the right people?”,
“I need to expand my offering, but I worry I’ll lose the reason people chose my product”
“How do I use my brand as a way to make decisions about how, where and to whom I’m selling?”
We begin with a consultation: a review of where your positioning stands and what, if anything, needs building. Get in touch.